By Chris Cook
By now many of you have heard about the untimely passing of the king of the pitchman, Billy Mays. Although some of us probably hit the mute button to silence that louder-than-life voice, many listened and watched the excitement he conveyed for the product of the week. What you may not of known it just how many of those products he sold: millions. From OxiClean to Orange Glow and all products in between, his pitch made sure that you would pick up the phone to avoid life without the Awesome Auger!
Billy Mays built an empire based on a passion for the products he presented. Every one was handpicked through extensive research, trials and his gut feeling that what was before him was a winning product. He had a cardinal rule that if a product was to be a hit, it must be demonstrable. The ability to show potential buyers the features and benefits were paramount to making the sale.
While the world is focused on the passing of the King of Pop or Charlie’s favorite angel, I want to pause and celebrate the King of the Pitchmen. Much can be learned from the example he provided. Believe in and use the products you sell and make every effort to demonstrate your products with passion. Regardless of your individual style or polish your customers will appreciate your enthusiasm and feel better about spending their hard-earned cash on whatever you choose to pitch.
So when you open your store today, take a moment to remember Billy Mays by making your best pitch with the passion of a true professional. “Here’s how to order.”
Print | posted on Thursday, July 02, 2009 11:24 AM